Slated to run from August 21 to August 22, the Digicel Consumer Electronics Show is back again, showcasing some of the finest technological gadgets and equipment on the market.

At the Villagio Suite of the Wyndham Kingston, the launch of the show suggested there was much in store.

It was revealed that Digicel would again take the mantle of title sponsors. This is the fourth year they have done so. Wealth magazine's Leighton Davis and Garth Walker are now at the controls in terms of planning the show.

According to Donovan White, Digicel's head of marketing, the show promises to be "bigger and better", especially as it will now be under the umbrella of Creative Media and Events.

"'With a passion for innovation' as the theme of this year's Digicel Consumer Electronic Show, we can promise that customers will be delighted with what we have in store for them," said White.

Now in its 10th staging, the Digicel Consumer Electronic Show has grown from an exhibition featuring products from one particular brand to be the largest consumer electronics tradeshow in the country and if the presentation by guest speaker Kenrie Hylton, chair-Computer Information Sciences Department at Northern Caribbean University, is anything to go by, then this year's staging will be one to remember.

To a very captivated audience, Hylton spoke about technology he thinks was on the horizon and others he knew were already being worked on. An example, he said, was the Nokia Near field communication technology.

"Imagine a world in which refrigerators are tweeting the foods that someone is going to eat and televisions posting the channels and the names of the show being watched," Hylton joked to an audience who could see the possibility of it happening.

A Gleaner-sponsored event, Terry-Ann Wilson, business development and corporate affairs officer, reaffirmed the association with the Digicel Consumer Electronic show, saying it was one of the many efforts of the multimedia giant to keep readers on the cutting edge of the information landscape.