Yendi will take the airline's message of renewal to customers and travel partners around the world as part of her new title and will also become the host of the airline's in-flight video, Island Stylee.

In a release, Air Jamaica stated that Yendi was selected not only for her visibility, but also because of her personal demonstration of Air Jamaica's new brand statement of redefinition.

The company said that Yendi's personal story is perfectly aligned with Air Jamaica, as like the airline, Yendi has reinvented herself in ways that delight her fans and prove that innovation is the first call of any brand - personal or corporate.

Kingsley Cooper, who manages Yendi, believes that Air Jamaica and his client make a "perfect fit" and he is confident that the "synergy between the brands will add tremendous value" to both Yendi and Air Jamaica.

Phillips said she is elated to be named Air Jamaica's first global ambassador and is looking forward to a long and successful relationship with the airline.

The new Island Stylee series, which airs on Air Jamaica flights, goes into production later this month, shooting in New York, Kingston and Montego Bay.